How should you spend your marketing budget? Is it better to invest in print marketing or should you invest your time, money and energy in digital marketing and video marketing in particular?
Let’s take a look at the pros and cons of each, and finally, we think you’ll agree that video marketing is your best option.
Print Marketing
Both companies and marketers use the power of the written word to turn prospects into consumers through newspaper ads, live mail flyers, billboards, banners and more.
But with the rise of digital marketing over the last 20 years, print marketing has faced many challenges as a marketing strategy for companies around the world. Although many companies have already moved on to digital marketing strategies, print marketing is still an effective means of promoting your business / brand.
Strengths and Weaknesses of Print Marketing
This is where print marketing comes in handy:
- It engages your audience physically.
- In a world full of digital advertising, print is prominent.
While it has its strengths, there are some obvious weaknesses in print marketing:
- Compared to digital marketing, it is expensive and inefficient.
- You are less likely to direct your audience to become customers.
Video Marketing
There is a new kid on the block which is video marketing, relatively speaking. Although commercials and informals have been around for some time, it has seen a real boom in popularity over the past decade. With the advent of social media and the growing popularity of videos, this heavy hitter can no longer be ignored.
Video opens the door to unlimited possibilities. Whether you’re trying to introduce your brand for the first time or share your 100th product, video gives you the opportunity to discover new ways to reach your audience. With so many possibilities and the ability of video to connect with its audience, it’s no surprise that video is the new king of marketing.
It is also more accessible than ever. Although video was beyond the reach of many companies, today’s technology allows for greater access to this marketing opportunity.
Strengths and Weaknesses of Video Marketing
This is where video marketing comes in handy:
- Connect emotionally with your audience.
- You can move your audience to buy directly.
- Create a better understanding of the product through images and sound.
- Great ROI
Like any medium, video has its positives and negatives:
- With so many videos online, it’s hard to stand out.
- The competition is fierce and competitors are spending a lot of money on video content.
Conclusion
All companies must develop and invest in a comprehensive marketing strategy to ensure the growth of their brand. And of course we would never suggest that video marketing is key.
In today’s tech-savvy world, it’s more important than ever to make sure you spend your marketing budget wisely. And while both mediums are powerful, it’s clear that video marketing is king. Videos connect with people in a way that can’t be printed. And with the growing popularity of videos for consumers these days, it’s clear that video content is the most important part of your marketing plan.
