How to Unlock Your Creative Potential to Revamp Your Video Strategy

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Creative block could be a real issue for people in all industries, and it is especially true for those who create video strategy. It can be frustrating to feel like you’re just chugging along, trying to come up with new and unique content, but nothing feels right. Does this sound familiar?

If that’s the case, here are six strategies for breaking through creative blocks and getting back to creating brilliant video content.

Get Back to Basics

Returning to the basics on a regular basis will help you keep your feet on the ground . Your mind focused on what you need to accomplish.

Step back from the creative elements and think about why you’re making video content in the first place. Brainstorm brand-related ideas and buzzwords and see where the process takes you. Consider your brand, your product or service, who you want to reach? And what you want to achieve by producing the type of video content you do?

Locate existing content that you are proud of and that works well. Rewatch this old content and think about why you’re proud of it and why it works so well. Use your next piece of content as inspiration if there is anything you would do differently now!

Research Your Competitors’ Content

Competitors could be more than a pain in the neck. If you’re stuck for ideas, look into the kind of video content your competitors are producing and see what’s working for them.

Knowing who your competitors are and what material they’re producing can provide you with new insights into what’s working in your sector. For all you know, your competitors could be producing video material for a market you haven’t explored. They could have devised a unique style of presenting themselves that their audience enjoys.

This is not to say you should copy what your competitors do, but looking at their content can re-ignite your creative juices. It might even spark thoughts you wouldn’t have thought of otherwise.

Reconnect With Your Audience

Reconnecting with your audience to reinforce what they want? How they want it is one approach to rekindle your creative energies. Conducting a poll or setting up short conversations with passionate people of your audience can teach you a lot.

Alternatively, put yourself in the shoes of your target audience and think like they do for a few hours. Try looking at your present content from a different angle to see if you can spot any gaps that need to be filled. Explore how you can develop comparable video content in the future based on prior metrics? If a specific form of video content resonated with your audience, consider how you might generate similar material in the future.

Use Deadlines and Limits

Deadlines, when used properly, can serve as a motivator rather than a source of stress. When it comes to creative work, the sky is often the limit, and although this can be liberating. It can also be constraining. Many people are overwhelmed by the variety of creative content alternatives available to them and the ability to produce something new.

By imposing a deadline and placing some restrictions on your creative freedoms, you can reduce the effect of feeling as though the possibilities are endless. Setting a reasonable deadline can go a long way toward overcoming the threat of creativity block. Increasing the pressure isn’t always the answer, but it can be just what you need to get out of a creative rut.

Tackle Something Monotonous

When you’re having trouble with your creativity, doing something mundane can be a terrific way to get it flowing again. Dealing with administrative tasks, reviewing documentation you’ve put off, or even doing the dishes might help you refresh your brain.

The monotony can sometimes be a good thing, as it allows you to relax and become more open to new ideas. Other times, inspiration may strike when you least expect it. You give yourself an opportunity to pause by diverting your attention to another task. So many creatives find that this is when inspiration comes.

Don’t Fear Failure

People are frequently taught that failure is something to be terrified of and should be avoided at all costs. This is especially true in the creative sectors. This, however, is not the case.

Instead of seeing failure as a setback, creatives should see it as an opportunity to grow. It’s not the end of the world if something doesn’t work. Consider what you would do differently if you were to revisit your work. There’s a good chance that some of your content did work—it just needed to be used in a different way. You’ll only find out if you give it a shot!

Creative teams limit their potential by dreading failure. Instead of inventing and developing something new, they stick to tried and true techniques.

Just Start Filming

Finally, overthinking a project is a designer’s worst nightmare. Pick up the camera and start filming anything that interests or inspires you instead of spending hours trying to organise your video content when you have a creativity block.

You allow your innate creativity a chance to thrive by just starting to film, especially if you don’t have a video strategy in place. Experiment with camera angles, lighting, new formats, and any other innovative approaches you’ve always wanted to try.

The act of simply doing something can inspire you—and remind you why you enjoy making video content in the first place.


Creative block happens to the best of us from time to time. It doesn’t have to stop you from moving forward with your video strategy. You’ll be back on track in no time if you use these tactics whenever you reach a mental snag. You can contact us to help you with video strategy.

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