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Benefits of Using Video in Digital Marketing for Your Business

According to recent data, 94% of video marketers regard video to be a significant aspect of their overall marketing plan. While marketing encompasses a wide range of inbound and outbound activities, video is particularly successful in moving the needle in digital marketing. Today, we’ll look at what digital marketing is and what advantages you may […]

How to Unlock Your Creative Potential to Revamp Your Video Strategy

Creative block could be a real issue for people in all industries, and it is especially true for those who create video strategy. It can be frustrating to feel like you’re just chugging along, trying to come up with new and unique content, but nothing feels right. Does this sound familiar? If that’s the case, […]

How Video Content Can Transform Your Recruiting Efforts

For HR teams and hiring managers, the hiring process can be stretched, prepared and, frankly, tedious. From screening to interviewing to vetting candidates, there are many steps that can be taken before your company can hire the right person for the job. Fortunately, one way you can speed up the process is by adding more […]

Best Practices When Using Video for Email Marketing

Email marketing is one of the many ways to connect with your audience and build a business, but it’s a method that almost every brand uses today and in this era. And while there’s always been talk of e-marketing being irrelevant to more high-tech channels, the truth is that it’s a classic for a reason: […]

Best Practices for a Before and After Videos

Before and after videos are an important part of the marketing industry. It gives your audience a clearer understanding of what your product or service can do for them. Before and after photos are common, but before and after videos are becoming increasingly popular as a dynamic alternative. Applying the concept before and after the […]

7 Ways To Make The Most Of Your Corporate Videos

So you have decided to get a great and shiny corporate videos. Congrats! This is great news, and we are sure it will be fun. But before you shout about your new video, you need to think about how you can promote it. After all, if you want to get a good return on investment, […]

8 Places to Post Your Video Now That It’s Done

Video marketing for your business means to create a video and post your video for your company. Today, video marketing is all about using your video content in your marketing efforts. It’s not just a video, but a lot of video content that is used and retold throughout the buyer’s journey. This is done to […]

Why You Should Invest in Video Vs. Print Marketing?

How should you spend your marketing budget? Is it better to invest in print marketing or should you invest your time, money and energy in digital marketing and video marketing in particular? Let’s take a look at the pros and cons of each, and finally, we think you’ll agree that video marketing is your best […]

How to Approach Inbound vs. Outbound Video Marketing?

Marketing is basically about finding customers. However, if you have been marketing products or services for a while, you know that reality can be much more complicated. This is how you find those customers, and there are endless ways to find customers, generate interest, and increase sales. Inbound video marketing and outbound video marketing are […]

Animation and When to Use for Your Business

Over half of the population, nearly 65%, is comprised of visual learners and 90% of the information interpreted by the brain is visual. Animation as a medium for marketing taps directly into the visual receptors of the audience’s brain and is able to express comprehensive information in a succinct manner. Just as with learning a […]

Best Ways to Show Your Brand with Videos

When it comes to attracting prospective customers, there are few methods better to let an audience understand your brand than video. Used effectively, the video will not only establish what sets your brand apart but encourage relationships with your audience through its engagement. As nearly eight out of ten people will make a purchase based […]

Video Marketing in 2021

Largely due to the COVID-19 pandemic, 2020 saw a massive increase in time spent watching videosonline. People spent nearly 100 minutes on any given day scrolling through video content on theirphones or computers. That’s an increase of over 16 minutes on average from the previous year.The takeaway: there are now 16 more minutes of possible […]

Videos You Can Make for Your Business

Creating video content to let your target audience know about your brand is one of the best ways to promote your business and grow. That being said, determining which types of videos to make, or what specifically to include in your content can often be a little overwhelming. There’s always going to be a difference […]