So you have decided to get a great and shiny corporate videos. Congrats! This is great news, and we are sure it will be fun. But before you shout about your new video, you need to think about how you can promote it. After all, if you want to get a good return on investment, you need to create a strategy before making a video. After all, without knowing who your audience is, what steps you want to take with them, and how you’re going to distribute your video to them, you won’t have much success. Today, we would like to share with you some ideas for planning and distributing your videos that will help you maximize your return on investment. And who wouldn’t want that?
1. Plan First
You’ve heard the old saying that if you fail to prepare, you’re preparing to fail. That is true for the majority of things in life, including video. If you want to make an effect with your corporate videos, you must first plan it. If you’re stuck for ideas, consider jotting out who the video’s target audience is. Who do you want to see it, and what do you want them to do when they see it?
This will assist you in deciding where to host and market your video so that people may watch it. Another factor to consider is the type of video you want to create. Is it a promotional video, a product video, a testimonial, a whiteboard explainer, a recorded promotional video, or something else? What is the best duration for each of those videos, and how will you make them? Before you touch a camera, you should think about all of this. This will make your final video far more powerful and likely to get the desired effects.
2. Make Different Edits For Different Audiences
While your audience may be made up of 20 uniting variables, they are still still separate people who will react differently to your videos. For example, if your target audience is between the ages of 18 and 25, consider how differently one message would connect with an 18-year-old vs a 25-year-old. We’re not suggesting that you create whole new videos for each of your smaller audience groups – that would take all year! Instead, consider generating a succession of shorter edits of your movies, each of which appeals to a slightly different target section. You may also tailor your content to different audience profiles and publishing channels. – For example, one version for your company website, and another for your Facebook page – so you stay up to date.
3. Pay Attention To Your Keywords
You’ve undoubtedly gotten a large list of keywords from an SEO consultant to assist you enhance your search engine rankings. These keywords, however, should not only be used for written content; you must use them for videos. By incorporating them into your video tags, descriptions, landing sites, and paid advertising campaigns. This will increase the reach of the video on your preferred platforms, broadening its reach beyond the few devoted consumers that follow your presence.
4. Embed Your Video Properly
It may appear little, but properly integrating your video into your website will have a significant influence on how many times it is seen and how highly Google indexes it. When determining rank, Google’s algorithm takes into account how many times a video is seen through your website, so if it’s not properly integrated, it’s not helping you. However, if you invest the time embedding your videos, Google will eventually rank both the video and the website higher.
5. Don’t Stop At YouTube!
Many people may just upload their movie on YouTube and call it a day. After all, it is one of the most popular video platforms, and it leverages Google even more. However, don’t stop there! Consider submitting your video to services like Vimeo, especially if you intend to show it to clients. This way, you may benefit from a cleaner interface as well as an additional touchpoint for Google to promote your video through.
6. To Pay, Or Not To Pay For Video Advertising?
The most common question is: should I pay to promote my video? And there isn’t a single correct response. Paid advertising is, without a doubt, the most effective way to increase the reach of your video. You may also target your advertising extremely precisely. Due to PPC advertising systems that allow you to delve into the specifics of individuals you want to watch your videos. Even with this rise, though, seeing a very excellent ROI on paid advertising will need time, attention, and a lot of know-how. If you’re considering taking this way, we recommend consulting with us beforehand. Because we can assist you with Facebook and Google Video Ads (Google PPC using Video).
7. Get Social
Videos should never be left twiddling their thumbs on a hosted site, expecting to be seen. Instead, you should promote your videos at every opportunity, particularly on social media. Make sure to incorporate your videos into any ongoing marketing initiatives. Further, even establish a campaign around your video (though this does require more planning). This is also where your planning comes into play — ask yourself what your company’s goals are, what you want to achieve with this video, and distribute it with that aim in mind.
That’s all the time we have today. But don’t fear, there are a plethora of other methods you can leverage your brand videos to generate a return on investment, if not a sizable profit. At Pencil Media, we specialise in producing excellent corporate videos with a solid plan behind them. So you’ll never be left wondering what to do with them once you’re through. We can assist you in creating attractive video campaigns that will perform for you every time with our customised video packages. Get in contact with us immediately to learn more or to explore how you can promote your own corporate videos.